Soreen boss: ‘School closures caused our sales to slump’

Soreen boss: ‘School closures caused our sales to slump’


When schools were closed in Britain in March, as part of the coronavirus lockdown, it had a surprising impact on one of the country’s best-known food brands. Soreen, which makes malt loaves, suddenly saw its sales slump. The firm’s CEO, Mark Simester, explains why.

Video by Jeremy Howell



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