‘We wanted to create a label for young people’

‘We wanted to create a label for young people’

In May, the iconic Def Jam Recordings music label, owned by Universal Music Group, expanded into Africa with the creation of a new division.

The Def Jam Africa label will be the first label that will represent hip-hop, Afrobeats and trap talent in Africa, signifying the increasing importance of artists from across the region.

“We wanted to create a label where young people, that are driving culture at a street level, feel that they’ve been given the attention and resources that they need to develop that craft,” Sipho Dlamini, managing director for South Africa and Sub-Saharan Africa at Universal Music Africa told the BBC.

You can tune into In Business Africa every Friday at 18:30 GMT on BBC World News.

Source link

Like this article?

Share on facebook
Share on Facebook
Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on pinterest
Share on Pinterest

Leave a Reply

Your email address will not be published. Required fields are marked *